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Philippines Perception Survey

Client: Department of Foreign Affairs and Trade (AusAID)

The Department of Foreign Affairs and Trade (AusAID) engaged Sustineo to undertake a perception survey in the Philippines. The objective of the survey was to collect important information on knowledge and attitudes towards AusAID programs to inform the development of a targeted communications strategy. Sustineo worked closely with a number of key consultants who have substantial experience designing and delivering surveys in central and southern Philippines.

Sustineo employed a mixed method approach to this assignment, drawing on both quantitative and qualitative data collection methods to assess the knowledge, attitudes and practices towards the Australian aid program in the Philippines. A baseline survey of 800 householders across 10 provinces was undertaken with samples drawn from the general population, as represented by randomly selected urban and rural barangays, and from barangays (village administrative units) that had an AusAID project. The survey was developed based on best practice perception survey methodology, drawing on a number of different strategic communication approaches. The survey instrument was intensively piloted, with pre-testing demonstrating very high survey validity.

Key informant interviews and focus groups were also undertaken. At the barangay level the respondents represented the Provincial government, barangay official, and Civil Society Organisation representatives. Heads of organisations with links to the Australian government and recipients of AusAID support, and national level Philippines government staff, were also included. Focus groups documented the perceptions of seniors, people with disabilities, women, and male farmers and fishermen across six provinces. These discussions explored the level of awareness and knowledge of AusAID projects in the community; perceptions and attitudes towards AusAID programs and Australia; and behaviour and practices toward AusAID programs.

The Sustineo team worked closely with our local partners to deliver a rapid and comprehensive survey across the Philippines. Sustineo’s intimate knowledge of the development landscape in the Philippines combined with extensive experience working in collaboration with local partners enabled this project to be undertaken with precision. Our ability to identify and work with an appropriate local partnership complemented our internal research capability, producing a rigorous survey with practical recommendation outcomes. Sustineo’s strong internal project management capabilities allowed for the efficient and effective management of our in-country team.